9/4/2023 0 Comments Is seamless owned by grubhub![]() ![]() When consumers place an order through the landing pages within the foursquare app, there are not any calls-to-action to download either of the apps, possibly missing out on a bigger opportunity to convert a foursquare user into a loyal app user. This was primarily coming from iOS devices ( see story). In January 2013, mobile represented 40 percent of Seamless’ orders. The branded apps are often the focal point of both Seamless’ and GrubHub’s marketing. The goal behind the foursquare integration is clearly aimed at making it easier for consumers to order their favorite food, but what is interesting about the initiative is that both Seamless and GrubHub have invested significantly in their own branded apps versus relying on third-party apps in the past. The feature is available in foursquare’s iPhone and Android app and on the Web. GrubHub and Seamless merged in May 2013 to create a bigger digital offering ( see story). Users then have to either log-in or create a GrubHub or Seamless account and can place an order from the landing page without leaving the foursquare app.Ī tip and specific instructions for the meal prep can also be added to an order before it is submitted. Icons of both Seamless and GrubHub appear on foursquare restaurant pages that offer online ordering, and consumers can click-through to view the delivery menu on a landing page that pulls in the companies’ mobile sites. ![]() “It’s just another way that GrubHub Seamless is helping diners order takeout whenever, wherever and now however they want,” said Allie Mack, spokeswoman at GrubHub Seamless, Chicago. As mobile becomes the preferred way for consumers to place food orders, GrubHub Seamless hopes to leverage foursquare’s fairly large audience to acquire new members. GrubHub Seamless is bypassing the challenge of getting consumers to download a standalone mobile application to order food with a new built-in feature within the foursquare app.įoursquare’s app now pulls in more than 20,000 restaurants that offer online and mobile ordering from GrubHub and Seamless’ separate ordering platforms. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |